Having a solid social media presence is challenging but vital. From juggling their content regularly to updating it, getting feedback, and responding to their customers on time, it’s quite a hassle for marketers, but in the end, all the effort is worth the results.
Luckily, marketers can now leverage several social media marketing tools to make their work less hassle. These tools are handy even for animation production like prolific company marketing. They can save you a lot of time and effort, but it’s essential to figure out which device best suits your marketing strategy.
Here are five of the best and most effective social media marketing tools you should consider using this year:
1-Sprout Social:
Per Sprout Social’s claims, it’s built for small-scale and large-scale businesses, but considering its steep price, not all small businesses can manage using it. But, for bigger teams, Sprout Social is the one because this all-in-one platform has everything you need to bring results out of your marketing campaigns. For starters, you can plan and schedule your online posts using this platform for Facebook, Twitter, Instagram, and almost all the other social media channels.
On top of that, Sprout Social helps marketers analyze their business’s content and give them detailed, in-depth insights related to their field. This helps companies optimize their content and their services. This tool also has several team management features that allow you to run your business more efficiently. But, the only questionable thing is its steep price, which starts from US$99 and can go up to $249 per month.
2-AgoraPulse:
With AgoraPulse, you can plan and schedule your posts, watch your social media presence, and listen to what your customers say about you. What makes this tool stand out from the crowd is the fact that it provides a detailed and precise analytics report. You can have meaningful interactions with your customers due to this tool’s Customer Relationship Management (CRM) dashboard. AgoraPulse is free for individuals, but if you plan to buy their monthly plan, you’ll have to pay $99.
3-HootSuite:
At first, HootSuite was all about Twitter content management, but then it integrated Youtube, Instagram, Facebook, Linkedin, etc. Without a doubt, HootSuite is the best social media marketing tool you should use because it provides the right analytics, helps you watch your online presence, and enables you to listen to your customers. It also possesses some fantastic cross-platform publishing features that can help you spread the word about your business quickly without hassle.
Like the tools mentioned above in the list, HootSuite provides some real-time team management features, and you can even watch the live activities of your team with it. Regarding pricing, HootSuite provides a Free Plan that includes one user, handling three social profiles and around 30 scheduled posts for each month. For the premium plan, you’ll charge $19 per month.
4-MailChimp:
MailChimp was famous among email marketers, but now it’s used for almost all social media platforms. Especially if you are running a small-scale business, we recommend you use this tool to put your social media strategies in place, as it delivers impressive real-time results. With MailChimp, you can retarget your Facebook and Instagram ads and create organic posts.
best social media marketing tools
Moreover, it also serves as a design tool to add more visual appeal to your content, and you can complete detailed analytic reports about your content’s performance. The downside of this tool is that it lacks listening and monitoring features but considering its prices that start from $14,99 to $299 per month, one can think about investing in MailChimp.
5-Mention:
When discussing the best social media marketing tools, we couldn’t stop ourselves from listing “Mention.” With it, you can schedule and list down all your organic content. But the main selling point about this tool is its monitoring feature that delivers excellent results. It has this unique web-identifying feature that alerts you every time someone’s talking about your business.
This helps you know how your audience and customers perceive your brand and what improvements you’ll have to make to your business. Regarding the price, there are plans available for all sizes; whether you are an individual or a big team, you’ll have your own reasonably priced method. For an advanced membership, you’ll be paying $29 per month or $25 per month if you choose the annual plan.
Final Word:
These are some of the best social media marketing tools you need to try this year to meet your business goals and objectives. Spreading the word online and approaching your digital audience is vital if you want your business to stand out. Using these tools is like an investment that will bring you all the results you’ve been seeking without putting in too much of your blood and sweat in social media marketing.