ROMI: Ways to Raise It

All of marketing keeps companies attracting customers. Retail business success depends on marketing investment effectiveness. Return on Marketing Investment (ROMI) measures marketing investment profitability. This universal indicator determines the profitability…

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Omicron Variant

A new strain of the COVID-19 virus known as “Omicron” has recently come to the forefront of public consciousness. It is critical to remain informed about this developing situation as…

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