Buying things online has become a practice in recent days. People find it more comfortable to visit any multivendor marketplace platform and get things at their doorsteps. This is the reason why we can find thousands of multivendor e-commerce platforms available online.
Every aspiring entrepreneur show more interest in building a multivendor platform like Amazon, eBay as they have already set the path for success. But we need to understand that all marketplace platforms cannot become Amazon or eBay. We need to work more on its features and other aspects to satisfy all user groups. Only then your multivendor marketplace software can be globally recognized and will give returns.
To make your multivendor store to be a successful one there are few tips discussed below for your understanding. You can make use of these key elements and make your eCommerce platform compete with your competitors and succeed in the digital market.
Features determine the success rate of any multivendor platform. If you analyze any leading eCommerce platform like Amazon, eBay, you will find how well they have built their features that attract sellers and buyers. You need to focus on each user group like sellers, buyers, and the admin.
For sellers, you need to have features that will attract and make them feel comfortable and profitable to work with your multi-vendor e-commerce platform. Few essential must-have sellers’ features list below:
- Exclusive seller dashboard
- The simple withdrawal request process
- Review and rating
- Device responsive platform.
- Dedicated mobile application
- Unlimited product listing
- Perfect product categorization
- Easy and bulk product uploads
- Order tracking facility
- Best inventory management system.
Make sure that you have all the above-mentioned modules in your multivendor marketplace platform and this will retain sellers to have a long-term business relationship with you.
Just like sellers, you may need to have enough features for customers. Since there are numerous multivendor marketplace platforms in the market, customers get easily distracted by your competitors. In this case, you need to put additional effort into delighting your customer. Let us check out the cool features that are crucial for acquiring and retaining customers.
- Simply sign up with social media logins.
- Shopping cart and wish-list option.
- Advanced search and filtering option
- Mobile application
- Multiple payments and delivery options
- Order tracking facility.
- Social media sharing
- Rating and review.
- Offers and discounts.
- Customer loyalty programs
- Affiliate modules.
These will fulfill all requirements of customers and they will share about your multivendor marketplace platform to others and will get you more traffic to your multivendor website.
The admin is the key user of the platform and he will have complete control of the multivendor store. More attention needs while framing admin features as this will help you smoothen your business operations and will let you profitably lead your platform. Let us check out the must-have admin features for your multivendor marketplace platform.
- Device compatible and feature-rich UI & UX
- Customization and scalability
- SEO-friendly platform
- In-built marketing tools for easy promotion
- Easy third-party API integration.
- Multiple revenue streams to increase revenue.
- Commission setting
- Approval and disapproval of users and products.
- Shipping and delivery management
- Perfect order management
- Reports and analytics
With all the above-mentioned features you can fulfill all user groups. When users are satisfied with your platform then you can reach your goal easily and can be a standalone multi-vendor marketplace platform in the e-commerce industry.
Strengthen the promotion and branding of your multivendor marketplace platform:
Brand recognition is very important and it cannot ignore. People always prefer to visit branded multivendor stores than any unknown or less popular enterprise eCommerce platforms. 74% of online buyers select Amazon or eBay just for the reputation they have in the market. It is very essential to build your brand in the market so that people can easily recognize your multivendor marketplace platform. There are several methods of promoting your brand.
Search engine optimization:
while building your multi-vendor website you need to make it SEO-friendly as it will help you in getting search engine ranking. People when they select a multivendor eCommerce platform they will visit the top 3 websites that list in the search engine. So make sure that your platform comes in top position so that you can get enough traffic to your multi-vendor e-commerce software.
Social media marketing:
social media is unavoidable when you develop a marketing strategy for your multivendor platform. Most of our target audiences are available on any of the social media platforms and you can easily reach them by running campaigns and posting blogs on your social media page. With less investment, you can get greater brand visibility when you choose social media platforms. Make wise decisions in choosing the right social media channels as your target audience may scatter. If you look for professionals then you need to focus on the Linked in platform likewise according to your requirement you need to select the right social media platform.
Running paid ads will get you huge returns and will make excellent branding. There are many options found on the internet. One such perfect choice is Google Ads. By setting your budget you can easily run the campaign on your own and you can instantly list in the top sites of the search engine and will get immediate traffic to your multivendor platform.
Email marketing is one of the best and oldest methods of promoting a brand. Your multivendor platform will hold your entire customer database and you can make use of them in sending emails regarding new arrivals and the latest offers and discounts. This will help you get repeated customers to your platform and will increase your sales and revenue.
this is one of the trending marketing strategies that has gained an overwhelming response from customers. Customers can benefit from this module and they can become a tool in promoting your brand. They can share your multi-vendor website on their social media page and can get more audience to your platform. In turn, they will receive a commission for each sale made by their reference. You need to frame a perfect referral scheme that will attract your customers to work on your behalf and build your multivendor marketplace well in the market.
Traditional or offline marketing:
still, people follow traditional marketing like newspaper advertisements, hoardings and banners, and many more. You can use traditional marketing options to cover local people in your surroundings and can get easy branding. If you plan to run a hyperlocal marketplace then you need to have more audience in the nearby area. Traditional marketing is still a tool on certain criteria. You should not miss any of the opportunities to reach your audience.
Take all necessary steps to make your multivendor marketplace a leading e-commerce platform in the market. If you have already launched your multivendor store then it is just the beginning of your journey. There are miles to go and you need to prepare to face all challenges that are ready to surprise you in the future.