SEO is not a new concept, having been around for many years now. But, relatively few businesses can truly say they have mastered it in that time, with many still considering it a dark art.
There is a reason for this. The parameters of SEO effectiveness continually change, as search engine providers seek to alter their algorithms. This means businesses are having to adapt their content to match.
But, while the details of SEO might change, the basic principles of it do not. In fact, optimizing your search engine visibility is relatively straightforward, as long as you are willing to be patient and commit to an SEO strategy for the long term.
This is not to say that it is easy:
Many businesses trip up when it comes to SEO because they stick by a half-understood phrase they heard from a marketer a decade ago, rather than be willing to try new content ideas, justify a larger copywriting spend, or take the time to understand their target audience.
Indeed, continually updating your understanding of SEO is half the battle won, which is why you need to know about these three SEO secrets:
Ensure you are set up for consistent posting:
If you want to perform strongly with SEO, then you need to focus on content creation. This is what will do a lot of the heavy lifting when it comes to attracting an audience to your website, so you need to make sure it is right – and consistently so.
In fact, consistency is one of the most underrated qualities you need to succeed with SEO. By posting daily – or weekly at a push – you will achieve two key objectives.
Firstly, it will increase the chances of readers clicking on your website. Secondly, it will ensure that these readers keep on the site for more than a few seconds. When you post frequently, you keep them engaged, and encourage them to return at a later date. It also proves to the search engine algorithms that you are a serious content creator, rather than a bot trying to lure readers to a site that offers zero value.
If you feel that you will not be able to maximize your SEO in-house, then you could use an SEO agency to do it for you instead.
Provide quality content that your audience will genuinely find useful:
It is easy to overthink your SEO strategy. When there are a million different ways you can approach your SEO, you often lose sight of the blindingly obvious.
For instance, search engine algorithms strongly reward quality content, rather than a keyword peppered mess of meaningless words. It knows that content creators who offer genuinely useful information to their respective audiences should be rewarded, as they are likely to continue to provide value.
Thus, one of your main aims with SEO should be to create well-researched, interestingly-written content that satisfies your audience’s curiosity, and encourages them to return to your site.
Research keywords in detail:
Just because SEO favors the quality of the content itself more and more, does not mean that keywords are obsolete. You should still integrate popular keywords into your copy, so long as they are relevant and do not appear spammy.
To do this, research potential keywords before creating any content. Find out what your target market is searching for, and find a way to produce content off the back of it. Not only should it attract more readers, but it will also help you shape your content plan in the future.