Modern times have seen a massive rise in online cab services. It has undoubtedly made our lives much more accessible with less hassle and saves us a couple of bucks. It is widespread to see people using cab and taxi services rather than public transportation. More than the added benefit of comfort, there are many other reasons people prefer them. It connects us with remote areas and regions at an affordable price.
Even among all the pros, the one central concern is the passengers’ safety. It is highly like that you have read such concerns in newspapers. So how do you tackle this problem? How can we ensure a better traveling experience for our passengers?
This was the right moment when Geo fencing came into the limelight. This, when added on along with a Taxi app development, helps keep track of a particular cab and provides some messages and timely notifications. You can learn more about taxi app development here.
Geo-fencing:
It is a process through which geographical barriers are laid out. Much like the literal meaning, it is setting boundaries on physical locations.
It is most commonly used for GPS and acts as a security trigger that will go off if the set device goes into a different territory than required. It is used for activity tracking devices or people in the region.
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- With every person’s advent and use of smartphones, Geo-fencing has demarcated itself into two types that are active and passive.
- Active is when the user decides to keep the location services on, and passive is when it is automatically one of the smartphones is in working condition.
- This active feature is now immensely used in the Taxi application Development industry because of the safety concerns that such platforms are facing.
- We will delve deeper into how Geo fencing is used in this Taxi app development industry.
Significance of Geo-Fencing in the Taxi Industry:
1. Relevant Customer Base:
You may have noticed how you get notifications for hailing taxis in and around Airport when you are there. A relevant customer base Chalke out and send messages and information to. This is extremely important because targeting a particular audience and curating notifications will give rise to higher conversion rates.
2. Money management:
When added to the industry, Geo-Fencing makes you manage the money and invest it only in marketing to your target audience and not on the stray crowd. This database helps identify those looking for cab-hailing services and marketing accordingly, saving a vast amount of money. This is giving them what they want. You understand what the customer base wants, who all are relevant, and then provide them with your services which is highly beneficial to your business.
3. Using data smartly:
The data collected under different groupings and the services the taxi industry provides can be specially curated for the customers using the data clusters.
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4. Understanding customer needs:
Any business or enterprise soars high only when customer needs are fulfilled. Geo-fencing helps understand the surge in a region’s services, helping you get your taxis lined up for the area.
Specialties of Geo-Fencing:
Geo-fencing, when added to apps, gives a wide range of functionalities. So when it comes to taxi apps, we have a bunch of features they offer that are useful when applied correctly.
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Tracking:
This helps in understanding the location of the user currently and also clocks in the number of times the user has used that location. When you know the frequency of the passenger to a particular area, we can line up more services for that specific area which will be highly useful for your company.
2. Getting notified:
When you spark an interest in an area within the geographical boundary, the taxi drivers will notify you, and this feature could use for a better customer experience.
3. Fixed Fares:
This helps in fixing a fare for you when you initially provide the data of where you need to head to. The most significant application of this is surge pricing. When your prices hike, there is a rush in the particular geographical fence you intend to head to.
4. A Better understanding of customer behavior:
What type of customers opts for premium taxis, what are their regular routes, and what is their traveling frequency like? All this helps understand what the customer is looking for and thus provide them with that opportunity.
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Traffic Updates:
With the help of Geo fencing, which integrates into taxi applications, shows the approximate amount and time you need to spend in a traffic block. When you compare two roads leading you to the same destination, you can easily choose the one with less traffic and get to your end location within the stipulated time.
- It is no wonder that Geo fencing will, in time, emerge as the future of this Taxi Industry. There are myriad advantages when we add this to Taxi app development.
- The use of location through smartphones has helped create marketing strategies that are very specially curated for the target audience. This, in turn, helps manage the budget well and improves customer satisfaction.
Geo-Fencing helps companies have an overview tab on all the taxi services it owns, which can quickly look into any safety issue and immediately act on it. With very high customer data collection, this helps curate a very personalized customer experience. It also helps attract potential customers within budget by sending necessary notifications and alerts.
This is sure to increase customer loyalty and trust, which in turn will be beneficial in creating a long-term relationship with the customer. You can learn about taxi app development here and take your company to new heights.
Author:
Hermit Chawla is an MD at AIS Technolabs, a Web/App design and Development Company that helps global businesses grow through Global Clients. He loves to share his thoughts on Web & App Development, Clone App Development, and Game Development.
