Significance of Geo-Fencing in Taxi Industry:
1. Relevant Customer Base:
2. Money management:
3. Using data smartly:
The data collected keep under different groupings and the services that the taxi industry provides can be specially curated for the customers using the data clusters.
4. Understanding customer needs:
Specialties of Geo-Fencing:
2. Getting notified:
3. Fixed Fares:
4. A Better understanding of customer behavior:
What type of customers are opting for premium taxis, what are their regular routes, what is their traveling frequency like. All this helps understand what the customer is looking for and thus provide them with that opportunity.