Social media is the one-stop place for marketers to connect, share and advertise. Businesses can channelize tremendous opportunities on social media to promote their brand and reach potential customers.
Some mind-boggling facts:
Social media has 3.78 billion daily users in 2021, comprising almost half of the total population. People spend an average time 2.5 hours on social media every day.
The Social Commerce market valued at $475 B in 2020. 66% of the social media marketers who spent a minimum of six hours every week on social media get more leads.
Strategy and direction in social media marketing matter the most. Marketers need to know how to make the best use of social media platforms to boost organic traffic on the website, improve brand loyalty and increase sales.
Table of Contents
What is SMM?
Social Media Marketing is the process of reaching your target audience through different Social Media Platforms. It involves Quality Content generation according to the context of various social media to promote your business and boost conversions.
Social Media has many exciting features for the growth of your business. But, first thing first, how to align your social media strategy? Brainstorm these questions to know your social media goals.
Whom your want to target, and what is your buyer’s persona? It includes the target age group, their behavior, interests, and their pain points. You can discover pain points by answering FAQs.
What outcomes do you want from social platforms?
1. Expanding customer services.
2. Promoting products and services.
3. Generating brand awareness.
4. Improving brand engagement.
5. Increasing traffic to the website.
6. Getting user-generated content.
7. Social media campaigning.
8. Paid advertising.
What are the multimedia preferences of your customers?
You can find out the user’s engagement with the type of content, i.e., reading written content, listening to the audio, seeing images, or watching videos.
What are the recent trends in technology?
The remaining updated technology like AR, VR and AI gives you an edge over your competitors and improves interactivity with the user.
What are the average availability timings of your customers, and how many times in a day?
For example, employees generally read and watch informative text in the morning and evenings on weekdays.
Some people reserve weekends for shopping purposes. Gen Z watches social media to follow trends in the morning and the like.
After answering these questions, you can further understand the contribution of different media in forming social marketing strategies.
What is the role of different Social media to enhance your marketing techniques?
Do you want to achieve maximum results from a specific platform? Social media caters to a different range of customers, businesses and has different outcomes.
Facebook:
It is the largest Social networking website having 2.79 billion global users. It has maximum users in the age category of 25-34 years.
Facebook is the standard platform for B2C businesses. It provides opportunities for generating communities of like-minded people. This social media site is best suited for generating brand awareness and promotion of products.
YouTube:
It is the world’s second-largest engine having 2 billion active monthly users. There are 1 billion new videos uploaded every day. 18-49-year-olds watch the maximum number of videos.
YouTube caters to both B2B and B2C businesses. Marketers use this channel to answer users’ queries and tell viewers to use products by “how-to” and “DIY” videos. The business improves customer engagement and brand awareness with entertaining and engaging videos.
Twitter:
Twitter has 330 million active monthly users, and there are 500 million daily tweets. It is a microblogging platform used chiefly by 18-29-year-olds.
There are many tweets of B2C businesses on weekends and B2B on weekdays. Form weekdays schedule in the peak customer activity time in the morning from 8-10 a.m. and evening 6-9 p.m.
Twitter is famous for recent trends in the industry. Marketers can use Twitter to generate public relations, receive customer insights and win followers.
Instagram:
Instagram has 1 billion active monthly users with a maximum user base in 9-24 years. This networking site is famous for visual content, pictures, and reels of 3-30 seconds.
MSME industry marketers can use influencer marketing to reach their target audience early for higher engagement and faster results.
Make use of Instagram story ads to achieve more interactivity and a higher click-through rate. Additionally, you can get insights on customer engagement by likes and shares, unique visitors, organic impressions, and paid reach on the post on all of the above platforms.
Benefits of SMM:
Social media is a gold mine for marketers to extend their services to clients and get customer’s feedback. Other main benefits of SMM for businesses are:
Increase Brand Awareness:
Social media provides easy-to-use, cost-efficient solutions to spread awareness about your brand. For example, you can cover your business vision, mission, category, website, business timings in the about section. Further, you can post why your product is better than others and your client’s testimonials.
Generate Organic traffic:
You can build brand authority and reputation by getting organic traffic from social media. People from different backgrounds, demographics, and cultures will connect with you on social media. In addition, they’ll share your data and website article links if they find them meaningful, which will land you higher in SERPs.
Higher conversion rates:
Brand awareness brings more clients to TOFU. According to Hubspot, social media has a 100% higher lead-to-close rate than outbound marketing. Regular posting of updates on social media keeps the user engaged and builds a positive relationship with the customers. It leads to the formation of trust, customer retention, and satisfaction.
Conclusion:
Social Media Marketing is the best way to get early results of marketing. Customers can purchase your products there and then by seeing your advertisements on social media. You can define your goals and choose the type of social media platform to start with SMM. Increase brand loyalty and be a leader in your by forming an effective social media strategy with the help of Social Media Experts now.
