With Black Friday fast approaching, both business owners and consumers are getting ready for the busiest shopping day of the year. Any smart retail business would not miss out on the many opportunities that Black Friday can offer to boost your sales.
Whether this is your first time participating in this event or you’re a veteran with years of experience under your belt, you still need the best tips and tricks to attract more customers and maximize your Black Friday sales.
Here are different marketing tactics you can employ to boost your sales on Black Friday.
Grow Your Black Friday Email List
Building an email list is a great way to reach your existing customers and get them excited about your Black Friday offers. Although it might seem useless to market to people who already purchase from your store, appealing to your loyal customers is actually a great way to boost your sales.
Make sure to create eye-catching and persuasive email campaigns but don’t be too pushy. With an effective campaign, you can make your customers feel like they’re missing out if they don’t sign up for exclusive updates and offers.
Schedule Your Popups
Popups aren’t only meant to collect emails from consumers. They also serve a number of purposes such as guiding visitors to your best Black Friday offers, giving delivery times information and reducing the rate of abandoned carts. You can also choose to schedule them in advance.
Make sure that your popups target the right audience and convey important messages right away. However, you should avoid spamming your popups. Otherwise, it might turn people away from your store.
Optimize Website Performance
For an online business, a website is one of its most critical elements. With customers hurrying to find the best deals and purchases during Black Friday, they expect sites of online stores to load fast.
Ideally, you want your eCommerce website to take about 0 to 4 seconds of loading time if you want to increase your conversion rate. If it takes longer than that, then customers are more likely to abandon their purchases and look for another store, especially with people nowadays having even shorter attention spans.
Also, website outages may happen if too much traffic is generated. You can prevent this by optimizing your website. You need to make sure that your website can carry any amount of potential traffic without sacrificing the quality of the interface.
Strengthen Your Presence In Social Media
One powerful marketing tool that you have at your disposal is a strong social media presence. It’s also one of the digital marketing platforms where businesses can directly engage with their customers.
Aside from promoting and raising awareness of your Black Friday deals, social media can be used as a tool to figure out the needs of the customers and know how to keep them satisfied throughout the event.
Here are tips to market your store for Black Friday on social media:
- Make sure your profile picture and the cover photo clearly show your brand. Add relevant business keywords in your bio.
- Connect your online stores to your social media accounts so customers can directly purchase from your feed.
- Don’t forget to feature Black Friday hashtags in your posts to make them easier to find.
- Encourage content generated by consumers by getting them to upload photos of their purchases or write reviews on the products. These will serve as social proof. Make sure to repost them on your feed.
- Consistently publish Black Friday promotion posts to build anticipation.
- Avoid being too salesy and annoying the people who follow you. You can also mix in other types of social media posts in between your Black Friday promotional posts.
- Don’t forget to take advantage of online ads on social media.
- Don’t hesitate to reach out and work together with influencers. Regardless of the size of their audience reach, they still boast high engagement rates which can lead to sales conversion.
- Interact with your audience. Respond to any comments and messages they have to maintain a good relationship with your customer base.
Build Hype Early
With people being constantly bombarded with ads, one great way to gain an edge and stand out is by starting your marketing for any event as early as you can. A long-term marketing strategy and repetition will help cement your brand in people’s minds and make them think of you on the big day.
However, don’t start too early because it might make you look pushy and annoy your customers.
Late September or early October is usually the ideal time to start promoting your Black Friday offers. You can start with a soft marketing initiative, where you use word of mouth or social media posts to build hype around your brand.
You can wait until late October or early November to begin your bigger and more aggressive marketing campaign for Black Friday, where you can go all-out with your promotional materials such as emails, Facebook ads, and Black Friday flyers. There are tools online, such as PosterMyWall that can help you seamlessly design your promotional materials for Black Friday.
With the endless choices available to customers during Black Friday, make sure your business stands out with the tips listed above.