Business leaders have varying visions and missions. From developing products and services that change lives to expanding into new markets to guiding the running business through a transformation, entrepreneurs and business managers have varied sets of goals. But one common aim remains the foundation of every business: earnings. Money is the lifeblood of a business organization and sales revenues are how businesses usually generate money.
But, for a small business, the need for incoming revenues is usually far greater and more urgent than a large enterprise. Small firms have smaller profit margins. Many are usually operating at a loss initially until they start breaking even. So, resources are usually spread thin and entrepreneurs have to make smart cost-saving decisions like choosing Spectrum Gold Package to make the best use of these resources. Larger firms have cash and asset reserves to weather a shrinkage or delay in profits, but smaller firms often don’t. That is why you can’t afford to make costly but extremely common mistakes like these:
In any business it is usually imprudent, and often illegal, to have inconsistently maintained accounting records. An entrepreneur wears several hats at a time. One of them, at least initially, often includes that of an accountant. You own the business and likely call the most important shots. Thus, you need to be aware of your business’s current financial situation at all times. This isn’t just about keeping an eye to ensure there is no embezzlement or fraud is taking place under your nose. It is also about having an accurate assessment of your business, which can help you make informed business decisions for greater success.
But, in any scenario, you need to have consistent bookkeeping and accounting practices. That means entering transactions promptly, maintaining the right records, reconciling your cash and bank statements, and recording cash outflows and inflows. You will also usually need many of these records for tax purposes, and inconsistencies could result in fines or penalties.
Not Keeping Business and Personal Accounts Separate:
Corporations are separate legal entities. Meaning their liabilities limit to the extent of the assets they own, just like a real person. But, the liability of the corporation usually does not extend to its owners or shareholders. Small business losses, like sole proprietorships or partnerships, but, often have unlimited liability, which means it can extend to that of their owners if the business goes bankrupt.
A huge mistake that business owners often make is having the same account for business and personal use. There is no clear line here about where the cutoff begins between your personal cash and that of the business. You may end up overspending and eating into business funds. Or you may have a significant business expenditure that eats into your personal funds. Or you may have an overdraft going that is a mesh of personal and business expenses. It can be very hard to keep track of business cash when you’re using the same account for personal expenses. And if you run into a liquidity problem with your creditors and suppliers, a lawsuit against your business could cost you your personal assets as well.
Pricing Your Product/Service Too High or Too Low:
You could have the best product or service in the world, but if the price point isn’t right, your business could still very well struggle to stay in the black. Small businesses often make mistakes with setting their product and service prices, but this can be a very serious mistake in many cases.
On one hand, a business may feel so confident in its offering that it sets a correspondingly higher price compared to similar products. This may seem fair, considering the added value, but if it is too high, it will only discourage customers and direct them to more reasonably priced options. On the other hand, you may end up setting your price too low. The revenues you generate, even with more sales, may prove to deliver a far smaller margin once you deduct your operational and selling expenses. How you price your product will vary, but you must maintain a balance between the costs you incur to sell, a healthy profit margin, and offering the right value to your customers.
Minimal Profit Reinvestment Into Your Business:
Unless you’re hoping to stagnate all your hard work, most businesses will grow as time progresses. However, for growth to occur, you need to inject more cash into the business. That is why you need to invest a significant portion of your gross profit into your business. This can often take the form of capital expenditure such as new premises, plant, machinery, equipment, or other long-term assets that increase your capacity to generate more output and earn more revenues. CapEx will help your business grow, expand, and scale-up while earning the revenue to stay sustainable. However, not investing money into your business from your profits will only limit your potential to do so.