Having a solid social media presence is challenging but vital. From juggling their content regularly to updating it, getting feedback, and responding to their customers on time, it’s all quite a hassle for marketers but in the end, all the effort is worth the results.
Luckily, now marketers can leverage several social media marketing tools to make their work less of a hassle. Even for animation production like prolific company marketing these tools are quite handy and can save you a lot of time and effort but before that, it’s important to figure out which tool is best suitable for your marketing strategy.
Here are five of the best and the most effective social media marketing tools you should consider using this year:
Table of Contents
1-Sprout Social:
As per the claims of Sprout Social, it’s built for both small-scale and large-scale businesses but considering its steep price, not all small businesses can manage using it. But, for bigger teams, Sprout Social is definitely the one because this all-in-one platform has everything you need to bring results out of your marketing campaigns. For starters, you can plan and schedule your online posts using this platform for Facebook, Twitter, Instagram, and almost all the other social media channels.
On top of that, Sprout Social helps marketers analyze their business’s content and give them detailed in-depth insights related to their field. This helps companies optimize their content and their services. This tool also comes with several team management features that help you run your business more efficiently. But, the only questionable thing is its steep price that starts from US$99 and can go up to $249 per month.
2-AgoraPulse:
With AgoraPulse, you can plan and schedule your posts, watch your social media presence, and listen to what your customers have to say about you. What makes this tool stand out from the crowd is the fact that it provides a detailed and clear analytics report. You can have meaningful interactions with your customers due to the Customer Relationship Management (CRM) dashboard offered by this tool. For individuals, AgoraPulse is free to use but if you are planning to buy their monthly plan, you’ll have to pay $99 for it.
3-HootSuite:
At first, HootSuite was all about Twitter content management but then it integrated Youtube, Instagram, Facebook, and Linkedin, etc. Without a doubt, HootSuite is the best social media marketing tool you should use because not only does it provides the right analytics but it also helps you watch your online presence, it helps you listen to your customers and it also possesses some great cross-platform publishing features that can help you spread the word about your business easily without any hassle.
Just like the above-mentioned tools in the list, HootSuite provides some real-time team management features, you can even watch the live activities of your team with it. As far as the pricing concern, HootSuite provides a Free Plan that includes one user, handling three social profiles and around 30 scheduled posts for each month. For the premium plan, you’ll charge an amount of $19 per month.
4-MailChimp:
MailChimp was one famous among email marketers but now it’s used for almost all social media platforms. Especially if you are running a small-scale business, we’d recommend you use this tool to put in place your social media strategies as it does deliver some real-time impressive results. With MailChimp, you can retarget your Facebook and Instagram ads and create organic posts.best social media marketing tools
Moreover, it serves as a design tool too to add more visual appeal to your content and you can complete detailed analytic reports about your content’s performance. The downside about this tool is that it lacks listening and monitoring features but considering its prices that start from $14,99 to $299 per month, one can definitely think about investing in MailChimp.
5-Mention:
When talking about the best social media marketing tools, we couldn’t stop ourselves from listing down “Mention”. With it, you can schedule and list down all your organic content. But the main selling point about this tool is its monitoring feature that delivers excellent results. It has this unique web identifying feature that alerts you every time someone’s talking about your business. This helps you know how your audience and customers perceive your brand and what improvements you’ll have to make to your business. When it comes to the price, well, there are plans available for all sizes, whether you are an individual or a big team, you’ll have your own reasonably priced plan. For an advanced membership, you’ll be paying $29 per month or $25 per month if you choose the annual plan.
Final Word:
These are some of the best social media marketing tools you need to try this year to meet your business goals and objectives. Spreading the word online, approaching your digital audience is of utmost importance if you want your business to stand out. Using these tools is like an investment that will bring you all the results that you’ve been seeking without putting in too much of your blood and sweat in social media marketing.
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