If you own a company, you may have to attend trade shows or exhibitions at different places. What are the important things you should consider related to designing exhibition stands? Many brands that act like your competitors will be gathered there, and you must look unique to stand out.
One of the critical things that whirl around the stand is the layout and the method which makes access to the booth for the visitors. Often, the basic format will depend on the floor space you have offered. The most common are row and wall stand easily accessible from the hall passage. If the space provided to you is at the end of the row, you need to go with the corner stand or the one which is open on the 2 sides and has 2 walls.
Open exhibition stand designs are a new trend in the industry that has gained popularity over a few years. This is a preferred choice by companies with the goal of making big smacks. In earlier times, open exhibition stands needed to be considered better due to the problematic management and absence of wall space. Then what made it so famous? Its benefits made it approved!
Ease Of Access:
The main reason companies have started using open exhibition stand designs is the ease of access, which makes it more appealing and attracts visitors. One-side empty stands may cause difficulty in blocking some of the display’s specific parts, which is why open designs are easily reachable.
Visitors will get a clear look at the products and displays without facing any difficulty walking through the collection. One of the issues associated with such a type of stand design is that it should have enough staff, and the company needs to ensure that every visitor will attend to it equally. As every visitor will describe their needs, your stand should be accessible for everyone’s needs.
Unique Stand:
Another significant factor contributing to its enhanced popularity is its allowance for the exhibitors to stand unique from their competitors. Instead of having a design that stands against a wall, the open exhibition stands will be placed in the middle of the trade show floor, pushing the visitors to look. Many high-profile companies prefer to use modular display systems at trade shows, which will significantly impact a performance just because they specify a level of esteem.
Customized Designs:
When we talk about open exhibition design, they allow the companies to explore a wide range of prospects related to the actual stand design. That is why they serve as a striking option for those businesses who are ready to pay a high amount to get a customized display. The elements considered as the flaws of open exhibition stands now have a different prospect, and they are now regarded as a good chance for the designers and brands who have turned into USPs at their shows.
Since they are getting a patent amount of floor space in such cases and the benefit of creative free-standing presentation furniture, this can allow them to make stunning designs to attract visitors. If you are planning to get a customized exhibition stand, it will take a longer time to build, meaning you have to provide more notice, and more effort will need for set-up.
Branding:
Using an open exhibition stand design, you can now stand out from the crowd. It benefits you by allowing you to accent particular brand values in such a way that is tough to achieve in traditional designs. Exhibition stand design companies are strong enough to stand out from the crowd and competitors. It sends a clear message to the visitors that the brand is open and ready to welcome all. You can make it more appealing by using visuals, graphics, and brand messages within the design of the stand.
Bottom Lines:
When attending an exhibition, it becomes vital that you stand differently in the crowd. If you do so, only some visitors show interest in your booth and will move on to the next presenter. So, you will get a limited enjoy the trade show. Whether you are a beginner or a regular exhibitor, the importance of display is the same for all. Set clear goals, maximize visibility, use most of the allotted space, add graphics for appeal, and put the right technology in place!
